Advanced Advertising Summit: Putting Ad Money Into Linear Or Streaming Networks Isn’t An Either/Or Proposition, Says Comcast’s James Rooke
New York – Comcast Advertising President James Rooke called the idea that advertisers must choose between investing their money in linear or streaming networks, but not both, a “false narrative” at the summit on B+C Multichannel News Advanced Advertising here on Monday, adding that only through collaboration will Advanced AdvertisingRead More →