Washington football team sees ratings increase in 2021
The Washington football team may have the worst turnout in the NFL, but it seems people are still tuning in to the games on the air.
Burgundy and Gold’s local television ratings have increased 7% this season, the Sports Business Journal reported. It’s the 14th biggest jump for the NFL – which has seen 21 of its 32 teams earn ratings.
The Los Angeles Chargers saw their odds increase by 24%. The Arizona Cardinals (19%), Dallas Cowboys (19%), Buffalo Bills (17%) and Carolina Panthers (16%) round out the top five.
Eleven teams saw their scores drop – the Houston Texans (17%) and Chicago Bears (13%) seeing the biggest drops.
There is no single reason for Washington’s audience gains. The team are emerging from a promising 2020 season in which they reached the playoffs and won the NFC East. And this season’s schedule has featured many top-tier teams and quarterbacks, including Kansas City’s Patrick Mahomes, Green Bay’s Aaron Rodgers, and Tampa Bay’s Tom Brady.
Washington has a score of 16 in the district, up from 14.9 in 2020. In 2018, the team would have scored 17.7, down from 19.7 the previous year. According to the Washington Post, the team registered a 25.9 in Robert Griffin III’s rookie season in 2012.
Viewing habits have changed in recent years, with ratings generally falling across the industry. The NFL fell 9.7% in 2017, but ratings have since risen in three of the past four seasons. According to Nielsen, the NFL accounted for 28 of the 100 most watched shows in 2020.
Washington’s television figures contrast sharply with its attendance figures. Not only do the team rank last in the NFL, but the Burgundy and Gold are averaging their lowest total in history at FedEx Field, the team’s home stadium in Landover, Md., Which has opened in 1997.
In five home games, Washington’s average attendance of 51,291 is down 21.68% from 2019 – the last full season with fans. The 2020 season has been affected by the pandemic – with teams welcoming fans with significantly reduced capacity or playing without them. Washington hosted 3,000 fans last season for just one game, a Week 9 game against the New York Giants.
Washington drew 52,128 for Sunday’s 29-19 victory over the Buccaneers. That number was the team’s second-biggest home crowd of the year, behind just the 52,753 it drew in Week 1.
On television, Washington’s victory over Tampa Bay averaged 16.9 locally. The number peaked at 21.3 towards the end of the game.
Burgundy and Gold are 3-6 this season.