As previously reported, WWE will have a presence tomorrow night at Super Bowl LVI as there are two commercials airing to promote WrestleMania on Peacock.
Dave Meltzer reported on Wrestling Observer Radio today that the ads were from NBCUniversal and were not paid for by WWE.
“They don’t buy advertising,” Meltzer said of WWE. “The network buys the ads. It’s a Peacock commercial, not a WWE commercial. WrestleMania will be featured in the Peacock commercial.
Meltzer also noted that Vince McMahon felt the 1999 WWE Super Bowl commercial was a waste of money and he opted out of running Super Bowl commercials anymore.
“Vince said publicly and he told me it was a waste of money,” Meltzer added. “That’s why they never did it again. At the time, everyone was talking about it, but for what their business is – a Super Bowl commercial for certain things would work. A Super Bowl ad for Peacock makes sense…”
Brandon Thurston provided some additional details:
WWE will have two commercials during the Super Bowl on Sunday, promoting Wrestlemania. PWInsider broke this earlier.
Also, one spot will be a 30 second commercial during the pre-show, the other will be 15 seconds during the game itself.
—Brandon Thurston (@BrandonThurston) February 12, 2022
H/T at WrestlingNews.co for the transcription