Originals lead UKTV to SOC, network share records in 2021 | Assessments/Measurement | News

BBC Studios subsidiary and branded television provider UKTV has released data showing a record year 2021, achieving its best share of business impacts (SOCI) and network share for its seven-channel portfolio and on-demand service in full growth.
The UKTV offering is led by linear channels including Dave, Drama, Gold, Yesterday, W, Eden and Alibi, complemented by the UKTV Play VOD service. During 2021, UKTV reached a record SOCI of 8.52%, representing 5.7% year-on-year growth compared to 2020, while its network share increased by 4% to 4.80%. Six of the network’s top 10 shows were UKTV Originals.

Ten of the 12 months of the year celebrated record SOCI (February, March, April, June, July, August, September, October, November and December) with Drama leading the channel package achieving SOCI growth of 14, 1%.
UKTV’s network share in 2021 was its highest share to date for its current portfolio of channels. Drama celebrated its best year ever, with adult share up 11% and ABC1 up 14% year-over-year. Gold rose 7% from its 2020 share and had its strongest first quarter and summer since 2013. Alibi also saw its share rise 5%. Dave would have recorded significant growth of 16 to 34 stocks in 2021, outperforming the market. It grew its 16-34 audience share by 14% year-on-year, helped by strong launches for a wave of new comedy entertainment shows that saw Mel Giedroyc, Richard Ayoade and David Mitchell join Big Zuu and others on the channel.

In terms of programming, UKTV Originals continued to be the star of the network, accounting for six of the top 10 shows in 2021 (based on 4+ 7 Day Dovetail, Max 000s). Black Camel’s Annika, starring Nicola Walker, became UKTV’s most successful show of 2021, topping the pack, and was also Alibi’s highest-grossing title of all time (1.32 million total consumption). He was joined by Meet the Richardsons (Dave) Secrets of the London Underground (Yesterday), Hornby: A Model World (Yesterday), Bangers and Cash (Yesterday) and Mel Giedroyc: Unforgivable (Dave).

UKTV Play has rebuilt its mobile apps in 2021, introducing live TV and offering a new design, faster performance and improvements to content discovery and search. Monetizable views of content on UKTV Play and paid platforms increased by 34% year-on-year, and UKTV Play added 1 million registered users to 5.45 million. Top titles on paid platforms included many UKTV Originals and exclusive acquisitions such as Annika, Smother, Ragdoll, The Cockfields and Bangers and Cash. The Only Fools and Horses 40th anniversary stunt in September, which offered VOD viewers the box set of all episodes, was also reportedly a viewing success.

“UKTV has seen strong growth in 2020 and building on that momentum into 2021 is an incredible achievement. Our award-winning list of UKTV Originals continues to go from strength to strength, with creations appearing in the network’s top 10 shows six times” , said UKTV CEO Marcus Arthur, commenting on the ratings.

“In 2021 we also launched UKTV’s new digital content strategy with bespoke short commissions running on Dave’s YouTube channel and Facebook page, acting as a gateway for young viewers to engage with the brand. and access our programs. As we look forward to 2022, we will continue UKTV’s growth trajectory by working closely with national and international production partners, investing smartly in content and expanding the footprint of our much-loved brands.