Maruti Suzuki seeks to increase market share with Grand Vitara, Auto News, ET Auto

Grand Vitara

New Delhi:

Small car segment leader Maruti Suzuki is looking to increase its market share by entering the popular mid-size SUV segment in the country with the Grand Vitara, which is also the company’s first model with a powertrain. powerful hybrid.

According to Hishashi Takeuchi, MD and CEO of Maruti Suzuki, the mid-size SUV segment in India is expected to double in the next 3 to 4 years.

Maruti Suzuki, whose market share fell to 40.8% in the first quarter of FY23 from 45.6% in the same period a year ago, said that while overall share declined over the market, its non-SUV market share (sedans, hatchbacks) is still 65%.

“Our share in the SUV segment is low because out of the 48 models on the market, we only bring 2 models. It is important to increase our share in the SUV segment to reach an overall share of 50% in the PV segment. The new Grand Vitara will certainly contribute to this growth,” said Shashank Srivastava, Senior Executive Director – Marketing and Sales, Maruti Suzuki.
The SUVs that now grab 40% share of the passenger vehicle (PV) segment include 22% contribution from the entry-level category and 18% from the mid-size.

The SUV segment has grown significantly over the past 4 years as customers have shown a strong inclination towards new era technology. And today we are thrilled to present a highly anticipated premium SUV that will be a game-changer in the industry, said Srivastava at the unveiling of the new Vitara.

The SUV comes with a 1.5-liter gasoline powertrain paired with powerful and mild hybrid technology. Maruti, which opened pre-bookings for the new model on July 11, said it received more than 13,000 bookings in the first 10 days with 55% demand for the strong hybrid option and 45% for the hybrid. soft.

The automaker which exited the diesel market in April 2020 said it expects the contribution of diesel in the mid-size SUV segment to decline over the next few years. “About 6 years ago diesel accounted for 100% of volumes in the mid-size SUV segment, 3 years later it was down to 84% and until last year it was 51%.”

    The Grand Vitara is built on the Suzuki TECT platform (Global C platform) and includes a panoramic sunroof, a fully digital instrument panel, ventilated seats for the driver and co-driver, among others.
The Grand Vitara is built on the Suzuki TECT platform (Global C platform) and includes a panoramic sunroof, a fully digital instrument panel, ventilated seats for the driver and co-driver, among others.

The Grand Vitara will be sold through Maruti’s premium distribution network, Nexa, which has 430 outlets in 270 cities across the country. The model will compete with models such as Hyundai Creta, Kia Seltos, MG Hector, Renault Kiger, Tata Harrier and the upcoming Toyota Hyryder.

In line with the global collaboration pact between Suzuki and Toyota, Maruti’s new SUV will be manufactured at the latter’s manufacturing facility in Bidadi, Karnataka. Production of the model will begin at the end of August and it will hit the road in September.

The Swift and WagonR maker said the chip shortage was relatively better and the company was 90% on its production target. Currently, the order book stands at 340,000 units.

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Slated to be Maruti’s most advanced and expensive SUV to date, the 2022 Grand Vitara makes its official debut today. According to the automaker, the SUV is expected to go on sale within the next month. It will also be the very first powerful hybrid SUV made by the company.