Mac app buyers influenced by security more than features or price, survey finds
A survey by Mac and iOS subscription service Setapp indicates that 57% of Mac users purchasing a new app will consider its security aspect more than features, price, or privacy.
Setapp’s US-only survey surveyed 462 participants on April 14 and 15, 2021. Respondents ranged from 18 to 60, with 56% female to 44% male. On average, 31 Mac applications were installed, of which 12 per day.
“Security, functionality and user experience are the three most important factors that influence a user’s decision when choosing a new Mac application,” the report states. About 57% of respondents ranked security as their most important factor, compared to 47% who bought because of features.
Setapp gave users a choice of categories to choose from, and the company separated security from privacy. It was the most important factor for 35% of people and Setapp said Appleinsider that there was a clear distinction between security and privacy concerns for the respondents.
“Privacy is about protecting a user’s personal data, that is, not sharing it with third-party services,” a spokesperson said. “Think about these privacy policies that users are encouraged to read and agree to when downloading new apps.”
“Security refers to how a user’s personal information is protected from unauthorized access, since their data – different details about them – can live in many places,” the spokesperson continued.
Besides security and privacy categories, 44% of respondents said their most important factor when shopping was user experience and interface, while 28% quoted the price and 27% said the design. There were also 15% who said their choice was primarily influenced by the reputation of the app developer, and 2% who rated other unspecified factors.
This separation between design and user experience / interface was again Setapp’s choice when designing the survey. Design is really all to do with how an app works and is used, but the company once again makes a distinction.
“Design is about visual elements like colors and typography,” the spokesperson said. “User experience is how a user interacts with a product (in the case of the survey, with an app).”
Setapp also described in more detail what makes a typical Mac user buy an app – or choose not to buy – once their concerns about security and other factors have been addressed.
“Security, functionality and user experience are the most important motivations for a user to consider a new Mac application, whether paid or free,” said the spokesperson for Setapp. “When it comes to purchasing apps, the goal, price, and free trial help them make the final decision.”
Once an app was rated secure, 50% of those surveyed said their main reason to buy was “the purpose – it does what it says”. Then 44% said the choice was down to cost, and an additional 38% said a free trial convinced them.
When it comes to why Mac users refuse to buy an app, the most important factor was the price. Some 42% said they wouldn’t buy because “it doesn’t fit my budget.” There were also 38% who chose not to buy because they didn’t think they would use the app regularly, and 38% who would opt for a free alternative instead.
Overall, 3% said they only used free apps, while 3% said the price of the app was not a factor. There was a clear preference for single lifetime licenses at 36% over subscriptions at 14%. However, 38% of them were open to purchase or subscription, depending on the app.
The survey did not ask questions about specific applications. However, he asked what Mac users have. Respondents were able to select multiple responses, but overall, a majority of 42% said they had some form of MacBook Pro.
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