KIA AMERICA GAINS MARKET SHARE IN FIRST QUARTER AS ELECTRIC VEHICLE SALES GROW AT A FAST PACE

  • Record monthly sales of Kia’s overall electrified model lineup, up 55% from previous record
  • Sales of the Niro model line of electrified crossovers increase by 32% compared to the previous monthly sales record set by the model

“There is an incredibly positive energy around the Kia brand right now as we continue to outpace the industry and gain market share despite current industry challenges,” said Eric WatsonVice President, Sales Operations, Kia America. “Kia has seen phenomenal growth in the SUV and utility vehicle segments over the past few years, and we are now seeing a similar trend in the electric space as we establish a leadership position in sustainable mobility.

In addition to sales, March saw several big announcements from the brand, including:

  • The Niro EV wins top honors in the mass market category in JD Power’s 2022 Electric Vehicle Experience (EVX) Ownership Study for the second year in a row. The survey is based on responses from more than 8,000 electric vehicle (EV) owners regarding critical factors such as cost of ownership, battery life, service experience, style and driving enjoyment. drive to determine owner satisfaction and likelihood of repurchase.
  • 2022 Kia Telluride Named “Best 3-Row SUV for Families” by US News and World Report for the third consecutive year.
  • Autotrader including the Carnival MPV among the “Best New Cars for 2022”.

Kia America – about us

Based at Irvine, California, Kia America continues to top automotive quality surveys and is recognized as one of the top 100 global brands. Kia is the “Official Automotive Partner” of the NBA and offers a range of gasoline, hybrid, plug-in hybrid and electrified vehicles sold through a network of nearly 750 dealerships in the United States, including several cars and SUVs proudly assembled in America. .

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MARCH

YEAR TO DATE

Model

2022

2021

2022

2021

EV6

3,156

N / A

5,281

N / A

Rio

2,829

2,894

6,507

6,818

Strong

9,609

10,459

23,498

24,850

K5/Optima

5,470

8,717

17,822

20,394

Cadence

N / A

54

N / A

155

Stinger

1,026

1,007

3,107

2,444

K900

N / A

22

N / A

56

Soul

5,175

6,899

14,124

17,191

Niro

3,964

1,753

9,226

4,311

Seltos

4,947

6,497

11,119

16,786

Sportage

7,778

9,471

16,460

22,417

Sorento

6,238

8,692

17,923

19,724

Telluride

7,668

8,591

22,076

21,854

Carnival/Sedona

1,664

1,467

4,051

2,550

Total

59,524

66,523

151 194

159,550

THE SOURCE Kia America