How to use customer reviews in photos and video ads
There are countless ways to incorporate customer discussions into your marketing strategy. Below, we outline six strategies for getting customer reviews to do your marketing for you.
Advertising can be powerful and evoke complex emotions.
When compiling your testimonials campaign, you need to decide what emotion your ad wants. These include: -Easy -beauty -family -self-confidence -patriotism -courtes
Coca-Cola, for example, regularly follows the theme of friends and family. Always when you see a cola publicity, you see this theme manifesting itself through the images of the copy.
Think about the values associated with your brand and your mission. Dedicated to innovation? Pick the theme, then quote your existing quotes that showcase your latest tools.
Whichever ad theme you choose, pairing sentiment with matching copy will inevitably create a powerful testimonial that will make your product stand out to potential consumers.
While good reviews are worth their weight in gold, they can be essentially worthless if you don’t display these testimonials properly.
To make sure your reviews get the attention they deserve, create an image (or video if it exceeds your brand’s speed) that is eye-catching and engaging.
Easier said than done?
Below are five must-have design tips.
Organize your testimony by keeping user experience (UX) at the forefront of your design. This includes the strategic use of white space and the placement of text and visual content. This allows you to create an organized and consumable image from which you can easily derive meaning.
The internet is inundated with cookie-cutter, average-quality images. To make your customer review stand out, you need to apply branded images and colors and break up the monotony of the imagery.
Color can be used to stop a spectator in their tracks and evoke emotion. When editing your testimonial, decide what message your graphics colors should send.
In addition to the overall look of your testimonial or video, typography can play a major role in highlighting key elements of your customers’ offerings. Consider bright, vivid colors to highlight pain points so the viewer immediately knows this quote is relevant to them.
While you want your testimonial to stand out, you don’t want the pictures to overshadow the message. If you must design these images, keep the three C’s of Google marketing: clear, concise and convincing.
An undecided buyer can turn into a dedicated buyer by engaging with other members of your audience.
Indeed, one in four people follow brands whose products interest them on social networks. By monitoring your social channels and customer responses, that marketer can make a more informed decision about the strength and usefulness of your product.
To show customer reviews, use customer testimonials and reviews in your social strategy to further emphasize the quality of your product.
Sharing your customers’ reviews on social media increases your brand credibility, increases your engagement, and you better increase your conclusion.
Want some inspiration to get reviews on your social networks?
Read this testimonial from a Maybelline user:
By sharing the tweet, the makeup company is emphasizing the effectiveness of their product and also building trust and community.
Search engines aren’t just interested in how you optimize your ad; it’s also a source of constant intelligence, which includes what consumers are saying about your brand or product.
By using reviews in your Google and Microsoft listings entries, you can clearly show what consumers think about your offer. In addition, you can earn if you regularly collect new content contains extracts and Google seller ratings, which makes your general search visible.
Check it out publicity by Lego for The Simpsons Accommodation:
The stars, rating and number of reviews warn interested viewers that the product is very popular with buyers and that a significant number of people have purchased it. These extensions on a classic search engine listing help build trust before potential consumers visit your site.
Whatever your email marketing strategy, it can benefit from including customer reviews. Since the medium is historically high return on investment (ROI), this channel is the perfect place to include images or videos that indicate customer reviews.
Sharing these testimonials in emails not only builds credibility, but you’re more likely to increase your click-through rate (CTR).
By using customer-created stories, you can share both experiences of your consumer base, while demonstrating what readers can expect when they become customers.
Check it out Example from the natural skin care company Naturopathica:
While this content is not integrated into their email template, reviewing images with customer reviews and first names and initials humanizes the review, making it more believable and reliable.
Here are the quotes chosen by the company, a sore point that is likely to be shared by many buyers looking for face serum: reduction of fine lines and wrinkles. By choosing quotes that address the strengths and weaknesses of your product, you prove additional value.
OK, the homepage was a bit underrated.
While you should definitely have a dedicated page on your website for testimonials, you should also make sure that your best customer reviews appear on every page of your website.
It doesn’t have to be in your face. Instead, they should serve as a subtle reminder of your product’s strength and the amount of serious benevolence behind it.
Fabletiques does a great job posting customer reviews on their website.
By sharing these celebrity reviews, along with pictures from real consumers, Fabletics is making a clear claim that their product is good.
Whichever route you choose to include reviews in your digital marketing strategy, and everything is a great option as well, there are three best practices you should follow when compiling your testimonial content.
Short and sweet
Avoid quoting the customer’s assessment. Instead, pick the best part and craft a relevant and bold headline. If you share on social media, you can link the full preview in the post content.
Want more customer reviews? Of course, it is invaluable for marketing tools. Encourage consumers to submit future reviews by thanking them for taking the time to share their experience with your organization.
Tweet again and share again
This applies specifically to your social media efforts, but keep an eye on your social platforms to see if there are any positive comments. If you find these hidden gems, you want to be sure to share them on your platform.