Finding and hiring the right employees for your business can be difficult. A good employee can positively impact your company culture and increase employee morale and productivity. A bad hire, on the other hand, can cost your company time and money.
Read on to learn some of the best tips for finding employees online and in the real world.
How to find good employees
There are various tools and strategies you can use when looking for good potential employees. These include sharing the job posting on social media, asking for employee references, and using job posting sites.
But before you do that, you must first create a detailed job description that includes the job title, salary range, and information regarding benefits.
Create a job offer
To find the right candidate, it is crucial to write a quality and shareable job offer that clearly defines the position your company needs to fill.
Check out our guide on how to write a job ad to make sure you’re targeting the right pool of candidates for your vacancies.
Write a detailed job description
Be sure to create a detailed job description including job title, salary range, and benefits information.
Here are some best practices for writing job descriptions that attract the best candidates:
- Provide details. When creating a job posting, be as detailed as possible in describing skills, qualifications and responsibilities. This will ensure that the most qualified candidates apply for the position.
- Target the right job title. Be specific when writing job titles rather than using descriptions like “guru” and “ninja.” This will not only look more professional, but will also target potential candidates who already perform the same or similar duties.
- Use the right keywords. Be sure to use keywords that accurately describe the skills and experience required for the position. This can help you find the right candidates if you use a job board or expand your network if the job description leaves room for interpretation.
- Highlight the benefits. Beyond the list of employer-sponsored benefits, add a description — or videos and images, if possible — that illustrate the office environment and company culture. Company culture is a major driver of employee engagement and productivity and can help attract new employees.
- Make it scannable. To potential candidates, especially for job seekers browsing on their mobile devices. Using short paragraphs and bullet points to break down job duties, benefits, and salary specs will make the description easier to read.
Include salary and benefits
A 2018 Glassdoor Study found that for 67% of job seekers, salary is the main factor when looking at job postings. Other important details include benefits (63%) and location (59%).
According to Glassdoor, compensation transparency not only entices potential employees to apply, but also helps them determine if there is potential for long-term career growth at a company.
If applicable, include information about health insurance, paid gym memberships, catered lunches, paid time off, and remote work flexibility in the job posting. As workplace trends have shifted towards flexible and remote working, candidates are looking for these specs when looking for new jobs.
Share the job offer
Once you have a detailed job posting, share it on online job boards, social media, and your company website.
Share the post on job boards
The best job boards for employers can help you streamline the hiring process and improve your recruiting strategy with useful templates and features that can help you manage time-consuming tasks such as integration.
The best job search sites also allow you to add screening questions and assessments as part of the recruitment process, so you can ensure that only the most qualified candidates make it to the interview stage. .
And if you’re looking to post jobs on multiple platforms, job boards like ZipRecruiter Share your posts on over 100 job sites simultaneously, saving you time and helping you reach the widest pool of qualified candidates.
Share the post on your website
Posting your company’s job openings on your Careers Page will target candidates who were routed through a social media channel or landed organically on your company page.
Additionally, aim to include applicable keywords that make your page SEO friendly and likely to rank higher on search engine results pages.
Share the post on social networks
Using social media channels such as LinkedIn, Twitter and Facebook can be a great way to reach a large pool of potential candidates.
As a professional networking platform, LinkedIn is a great place to find new hires. Once you’ve posted your open positions on your LinkedIn Page, ask your current employees to repost them to amplify their reach.
Other useful social networks for job postings are Facebook and Twitter. Facebook has a variety of job-related groups divided by industry, while Twitter lets you use role-, industry-, and location-specific hashtags.
Share the publication on the print media
A less popular option in these high-tech times is to share a job posting on the print media. Still, it’s a good alternative for those looking to hire locally or target a specific industry. For example, many service sector workers still look for job advertisements in newspapers.
An article in a local newspaper can also be a valuable tool for publicizing local networking and recruiting events. Remember that announcements in print media are subject to publication deadlines.
Other ways to find employees
Finding top talent for vacancies isn’t just about posting the job listing online or in your local newspaper. Promoting from within, setting up an employee referral program, targeting local job fairs and recruiting from universities are proven ways to find potential employees.
Promote from within
Today’s job market is much more competitive than it used to be, making it harder to find and retain the best employees. In fact, as of last year, there were more job openings in America than ever before.
the The University of Massachusetts Global explains that promoting from within can save an organization time and money, as running advertisements, finding candidates, and background checks can be costly.
Additionally, hiring employees internally also boosts morale and motivation and increases employee retention.
Ask your employees to recommend you
As the saying goes, good people know good people. Employee referral programs incentivize current employees — through cash bonuses and rewards — to refer other quality recruits.
According to a Indeed surveythere are better conversion rates for candidates who have been referred by existing employees, and these tend to perform better and stay with the organization longer.
Go to job fairs
Local job fairs and annual career events provide excellent opportunities to screen and recruit employees. Bring your recruiter, HR staff, or hiring managers and print business cards and brochures with your “about us” information.
You can also hold office recruiting events so that potential employees can get a feel for your company culture.
Recruit at local universities
According to United States Chamber of Commerce, colleges are great places to recruit top entry-level talent. As graduation dates approach, students are on the lookout for internships and employment opportunities, so the likelihood of successful hiring is high.
You can register your company for college job fairs, partner with a university’s career center, recruit students from departments in your field of work, and look for work-ready interns while in school.
Summary of Money’s guide to finding employees
- The first step when looking for great employees is to create a position with a clear job description that includes salary and benefits.
- Share the job posting on job boards and posting sites, your company’s website and careers page, social media, and print media.
- Hiring from within can help boost morale and save time and money.
- Creating an employee referral program can encourage your employees to recommend qualified candidates.
- Career fairs and corporate recruiting events can help you increase brand awareness and let potential employees know you’re hiring.
- Recruiting at local universities or through job fairs can help you attract top entry-level talent.
- If you’re starting a small business, read our article on how to hire employees for more tips.