How Cerner’s CEO reacted to US market share losses at ViVE

Dr. David Feinberg, CEO of Cerner

In a wide-ranging conversation on Monday at LIVE, At the technology conference focused on healthcare transformation, in Miami Beach, Florida, Cerner CEO Dr. David Feinberg spoke extensively about the potential benefits of EHRs.

This included how Cerner, based in Kansas City, Mo., had been able to collect disparate sources of data from huge groups of patients to gain insights that could improve care. “I think our job is to bring that data together,” he said. And he explained how Cerner began collecting information on the social determinants of health as part of a population health focus, which is what other EHRs also focus on. But he was also open about areas for improvement, including the need to do much more on social determinants.

So when the question arose of a 2021 report showing the company lost market share in the United States in 2020, Feinberg was quick to mount a broad defense. But it went far beyond the company’s position in the market.

KLAS Research’s performance report found, among other things, that 2020 was the second consecutive year that Cerner’s U.S. hospital net market share declined. In contrast, Epic experienced the strongest growth in terms of unique beds, hospitals, and organizations, outpacing its competitors more than ever. When asked how Cerner could achieve its lofty goals for its EHR if it lost market share, Feinberg fired back.

He noted that the company not only maintained its #1 status, but expanded into the United States in 2021. He touted the company’s broad international reach, and he pointed out that the VA had chose Cerner to do “the largest EHR installation in the world. ” But he also took another approach that spoke to where the head of Cerner, which is being bought by Oracle, is in terms of prioritizing the promise of EHRs in building for the future.

We have the largest market share in the world — bBut I don’t care about any of that,” Feinberg said.

What he said was important was to improve EHRs to better deliver to providers, while serving patients.

“So that’s what we’re going to focus on, is being clinically guided, clinically infused, listening to our customers. When we say we’re going to do it, we’re going to do it,” a- he declared.

Feinberg spoke about both the invaluable value of EHR data to patient care and the distance all EHR companies still have to travel to serve their customers and improve the industry. Then he let loose with a line that drew enthusiastic applause from the other conference attendees.

I didn’t come to beat Epic,” Feinberg said. “I really came to improve health carer. »