G4 partners with ESL Gaming to bring esports to television
ESL Gaming, one of the largest esports companies, has partnered with G4 to deliver esports content to TV. This is the first time that ESL events will be broadcast on linear television in the United States and Canada.
G4 announced its big comeback almost a year ago and since then has announced that series like X-Play and Attack of the Show will accompany it. With the size of ESL, coupled with an ever-growing interest in competitive games, this could potentially be the addition the channel needs to reach a new audience beyond those who remember listening to the reviews. .
G4 will produce programs featuring action from the ESL Pro Tour competition. These programs will be removed from eight of the tours to make them small enough to grab the attention of the full ESL brand without the need for commitment.
“We know there are a growing number of esports fans in North America,” said Frank Uddo, senior vice president of media rights at ESL, “and G4 is the perfect partner for us as we continue. our mission to reach new audiences. “
It is clear that the goal of this partnership is to continue the growth of ESL while helping a new G4 take off. The only uncertain part is whether this will actually materialize.
Anyone even remotely interested in esports already knows that the place to go is usually Twitch for 24-hour esports content. Although esports tournament series like the comeback Capcom Pro Tour have already shown what TV shows. can do for the audience, it’s unclear whether a new channel can thrive on streaming versus an already established behemoth like Twitch.