Free The Birds Launches Disruptive Brand Identity For The Fellowship
The ‘disruptive’ brand identity brings simple, straightforward and professional packaging design and typography, with the design agency deliberately opting for an eye-catching chartreuse color palette.
On each product, the information labels in bold are arranged on a solid white background in the form of an equal sign (=).
Simple covers, pumps, and jet black text, meanwhile, create an industrial feel that the agency says injects a level of maturity and quality into the design.
For information labels, simple sans serif typography facilitates a clear and direct message around the benefits of each product.
The Fellowship’s name and logo, meanwhile, are proudly printed in bold black type along the side of each packet in negative white space – a deliberate move that speaks to the attitude of pride and shamelessness around. personal care and personal identity that the Fellowship hopes to foster within its client community.
Andrew Cooper, Co-Founder of The Fellowship, said: “Free The Birds has done a fantastic job of clearly and effectively encapsulating our brand values in our packaging while ensuring that our products are appealing to the consumer. This is especially important to us, given that like so many self-care brands now, we are launching first on social media and through our website.
Nick Vaus, Creative Director and Partner of Free The Birds, said: “The tradition with men’s grooming is to go for grays, blacks and browns. But notions of masculinity change, and with that, our gender biases about color. The bright and accented color palette we have chosen conveys exactly the sense of modernism that The Fellowship and its target customers embody, and also ensures that the products immediately grab the customer’s attention, which is especially important for new brands. falling into this competitive category. . “