Chattanooga-based marketer Tony Perri to present at SHARE Columbus Enterprise IT Conference

Tony Perri, CEO of PMI

I have attended countless SHARE conferences over the years, and I am honored to be selected as this year’s speaker to discuss one of the most critical data security issues to emerge over the last 10 years.

Chattanooga-based technology marketing manager Tony Perri will be a featured speaker at SHARE Columbus, one of North America’s most strategic IT conferences for large enterprise environments.

Perri is the CEO of Perri Marketing, Inc., a global technology marketing agency specializing in Fortune 500 software customers, and recently co-founded mobile mainframe password management software company, Santa Rosa Software.

In his presentation, “Data Security & Compliance Tug of War, CIO vs. CMO,” Perri will discuss how the consumerization of IT has created more data than ever before that marketers can use to target prospects with better advertising, but few marketers have the tools and training to do so. ensure that this data is treated with the utmost security.

And with the threat of data breaches and fines for non-compliance growing every year, marketers’ often unrestricted access to consumer data also presents increasing risks to CIOs and CMOs. In his presentation, Perri will explain how the disconnect between CxOs – who work in silos – creates a strategic advantage for bad actors looking to break into big business.

“I have attended countless SHARE conferences over the years, and I am honored to have been selected as this year’s speaker to discuss one of the most critical data security issues to emerge in the world. over the past 10 years,” Perri said. “Few conferences offer this level of educational content and networking opportunities, and I look forward to sharing some education this year after the past two years of virtual conferences.”

Although much of Perri’s expertise lies in the world of marketing, he was recently named one of the few IBM Z Champions in the world for his work in the world of mainframe computing. Perri has worked in the enterprise software industry since the mid-1990s.

Perri’s presentation will also discuss how business leaders can work together to ensure the highest level of data security, and he will review examples of breaches and what can be learned from the past few years as data ownership data is passed from the business side of organizations for revenue. generation.

For those unable to attend in person, Perri’s presentation will also be streamed live for virtual attendees. For more information, go to https://www.share.org/Events/SHARE-Columbus-2022/Technical-Agenda and find Perri’s session on Wednesday, August 24 at 8:00 a.m.

To receive a copy of the presentation, submit your information here https://tinyurl.com/59y2pywt, or contact Perri Marketing at (423) 212-3127/ext. 1, or by email at [email protected]

Presentation information:

What: Data Security and Compliance Tug of War, CIO vs. CMO

When: Wednesday, August 24, 2022, 8 a.m. to 9 a.m.

Where: Hyatt Regency Columbus Room Delaware D and via live stream

Who: Tony Perri, President and Chief Marketing Officer of Perri Marketing, Inc.

About Perri Marketing

PMI is a full-service technology marketing agency with over 20 years of experience creating qualified sales opportunities for software vendors in InfoSec, CRM, ERP, Logistics, Network/Infrastructure Management and Service Management. They are also a CRM/Marketing Automation software vendor with reseller partnerships for several solutions. Perri Marketing specializes in targeted sales and marketing for business and IT decision makers to shorten customers’ lengthy software sales cycles.

About SHARE

SHARE Inc. is an independent, volunteer-run association that provides enterprise technology professionals with ongoing education, valuable professional networking, and effective industry influence. Twice a year, SHARE brings together leading subject matter experts, vendors and business visionaries in enterprise computing for a week of education and innovation. More information about SHARE Columbus 2022 is available at https://www.share.org/Events/SHARE-Columbus-2022

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