BrandHuman Founder Jasmine Takanikos + CEO Eve Lewis – COOL HUNTING®
It begins with a collision of phrases: model, human. Within the age of digital life, folks typically check with themselves, their on-line identification, or a sure aesthetic that they emulate, as a model. This isn’t what MakeHuman is about. Based by Jasmine Takanikos and guided by the administration of Eve Lewis, this strategic consulting agency helps leaders, designers, entrepreneurs and executives – each nascent and flourishing – on a quest to seek out their historical past. They don’t create a market-friendly identification, however use meditative and exploratory methodologies to evaluate worth and understand it. On the tactile degree, it ranges from high-level inventive discussions and group experiences to bias coaching, web site design, and even customized typography.
“My first convention in entrance of a big group was in Hawaii; it was a one-day seminar, ”Takanikos tells us. “I used to be instructing these ideas – these ideas – however I did not have a reputation but. I used to be struck by the truth that all of us have deeply human points and that we’re human earlier than being a founder or CEO. The concept of model constructing is just not separate from ourselves, however every part has been separate till now. Self-responsibility and the model haven’t touched. I wished to place them collectively in a dialog.
A lot of their work – for worldwide purchasers, in all industries – is about authenticity and methods to channel it into storytelling. “Proper now, the actual job is to acknowledge the reality in your tales,” says Takanikos. “Authenticity is just not given to you. It’s a follow that you simply construct each day. Each phrase you say to your loved ones, pals, prospects, that is the place authenticity emerges. There’s a lot advertising discuss authenticity and storytelling, however everybody has a narrative. Nice tales come from the individuals who create them [storytelling] a follow.”
These underlying values translate into three core BrandHuman choices. “The primary is management coaching,” says Takanikos. “This occurs with entrepreneurs or intrapreneurs in plenty of other ways: classes, empowerment classes or one-on-one teaching. They have a tendency to mix into one another. The Perception classes are BrandHuman’s second providing. These are deep dives into private positioning, with a bodily transient that covers every part, proper all the way down to social media presence.
“Then we arrange personalised experiential occasions,” says Takanikos of their third providing. Pre-COVID, it occurred in actual life. For instance, BrandHuman hosted themed dinners for the NoMad Lodge, the place conversations about their model befell, gathering info for the resort group. BrandHuman makes use of meditation and sound tub lecturers, musicians and extra. “We’re discovering methods to boost the senses,” Lewis says, “by encouraging folks to change from reactive to reactive.” When in-person experiences decide up once more (and carefully adhering to authorized developments on this class), BrandHuman may also provide experiences with psychedelic medication, for founders on the lookout for creativity.
All their tools is tailored for every consumer. “We glance to BrandHuman as a hotspot or information to reconnect,” Lewis says, forward of a web based occasion they’re planning round harmonization. “It is about how it’s important to proceed to confirm with your self your personal expertise, your narrative and the way you create your expression from that,” she provides. For these digital occasions, BrandHuman builds within the Welcome expertise platform, which incorporates every part as much as the principle phases and inexperienced rooms.
Takanikos was a instructor at Parsons for 10 years; Lewis can also be a poet. Language is essential to each of them. “Typically you utilize phrases as a result of there are not any higher phrases,” jokes Takanikos, when requested about his mission assertion. “We selected ‘ideas’ as a result of they’re foundational. They’re one thing to give attention to with classes beneath. The reconciliation of ideas creates a technique of strategy. It isn’t primarily based on the guru; that is how you find yourself utilizing what we train for your self in your personal life. BrandHuman is an environment. It is a feeling. After all, these are all the teachings and it is the truth that we’re strategists and we perceive the market and the executives, however a vibe is a crucial a part of that.
“With management, there isn’t a separation between who you might be and the way you develop and the way you lead,” Lewis says. “Whereas an consciousness of this will have existed earlier than, it’s now raised to a degree the place we are able to not ignore this actuality. We deliver all of our selves with us wherever we go. “
This management tradition is just not the one change in recent times. We’re additionally in a interval of development in industries that might have been unimaginable years earlier. “We’re in such knowledgeable matrix that we have by no means been earlier than,” says Takanikos. “I’m dedicated to the readability of the model inside it.” A lot of BrandHuman’s job begins with determining a buyer’s precise want amidst all of the noise.
“When you say you are real you are stuffed with shit,” Takanikos says. “You must reside it.” In the end, that is what BrandHuman intends to encourage by its ideas. “Telling the reality is the best technique you possibly can have. It is the most secure factor you have got, ”concludes Lewis. “And that is what you must current.”
Photos courtesy of BrandHuman