Athens Theater Welcomes New Govt Director | New
Alexa Baldwin has come a good distance since she was employed for a brief advertising and marketing place on the Athens Theater 10 years in the past.
“They employed me on a 30 day contract as a result of they did not know if they might be capable to pay me after the primary 30 days,” Baldwin mentioned. The tag.
Now Baldwin has been appointed government director of the theater.
The brand new title formalizes what Baldwin has already finished for essentially the most half, as Athens has been and not using a director since 2009.
It has been a time of change and progress, and Baldwin helped foster it.
In 2012, the theater bought 19,425 tickets. From 2019 till simply earlier than the COVID-19 pandemic made it tough to function a theater, the theater bought greater than double: 42,934 tickets.
Handle, and all that jazz
Baldwin wears many hats within the theater.
An Ohioan by start, she caught the drama virus at a younger age.
“My first lead character was in my sixth grade play, as an air molecule,” she laughs.
At Athens, Baldwin has been a number one girl, a advertising and marketing director and now an government director. She is the primary to carry this full-time place since former Managing Director Jeffrey Ault stepped down in 2009.
Though her work normally retains her out of the limelight, she nonetheless takes the stage sometimes to carry out along with her husband of their Pink Floyd tribute band, the Surrogate Band. The Baldwins carry out the vocals and his brother-in-law performs solo guitar.
This previous yr has not been simple, mentioned Baldwin. Happily, the theater was in good monetary well being earlier than the pandemic introduced it to a halt in 2020 from March 16 to August 12.
Now that the reveals are promoting out once more and the schedule is filling up, Baldwin mentioned she was honored to guide the theater by what she hopes will probably be an period of rebirth.
“The theater is approaching its one centesimal anniversary, and when it first opened, it was such a hub for DeLand,” mentioned Baldwin. “Lots of people who grew up on this space have tales about going to Athens when it was the flicks, or having their first kiss on the balcony. Now to see the individuals who went there once they had been youngsters come again and convey their households again and see the generations which have been touched by this lovely brick constructing that’s on the finish of Indiana Avenue; I used to be very fortunate to have such an incredible Athenian household.
Athens board chairman Tom Fleishel, an authorized monetary planner, is somebody who has fond recollections of the constructing.
Fleishel’s father, Joe H. Fleishel, ran the theater from 1940 to 1972, when it was a one-screen cinema.
“My first date was in Athens,” mentioned Tom Fleishel. “It was nice till my dad performed a prank on me and shined a flashlight to embarrass us each.”
Fleishel mentioned Alexa Baldwin is the right match to take over the final administration of the theater.
“She has been the lifeblood of the Athens theater for 10 years,” he mentioned.
“She has been an unbelievable useful resource and asset to the group.”
Because the theater employees – comprising 17 paid employees and a troop of almost 300 volunteers – plan how you can rejoice the theater’s centenary in 2022, Baldwin mentioned she appeared ahead to the yr forward.
“We’re full [with shows] till Could 2022, and that issues be scheduled till June 2022 ”, she declared.
Whether or not it is the following huge present, a live performance, or perhaps a film – which Baldwin mentioned the theater is in talks to convey again – there are few locations in Central Florida with a lot coronary heart. than the theater of Athens.
“In case you go searching, there have not been a number of theaters which have been capable of do what we’re doing,” Baldwin mentioned. “I feel DeLand is superb, and I feel this theater is superb. It actually had an impression on each nuance of my life, the lifetime of my husband and that of my daughter. It is residence. “