6 ways to make money on social media in your twenties

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While it may seem like the influencers you follow on Instagram, TikTok, and YouTube have millions of subscribers, making money on social media doesn’t require a high number of followers. With intentional planning and expert insight, you can be well on your way to turning your social media into a successful side business.

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Keep reading to discover six ways to improve your social media habits to create a new stream of income in your twenties.

Have a plan and find a niche

Before you start making money from social media, it’s important to have a plan on how you’ll turn your social media presence into a financial business and develop a marketing plan to make it successful. advertising your offers.

“If you decide to just post on social media and ‘see how it goes,’ it’s going to be a lot harder to monetize,” said Jay Zigmont, Ph.D., CFP, Founder of childless wealth. “There are plenty of content creators out there who have a good following and are still struggling to make money from their presence.”

When it comes to monetizing your social media, it’s important to choose a niche group that you can impact.

“To find a niche, think about what you like and who you want to serve,” Zigmont said. “You want to be THE go-to person for something.”

Whether you’re a barista who likes to talk about new coffee recipes or a yoga instructor who can teach people how to hold awesome upside down poses, there’s a social media opportunity out there for you.

Partner with brands

Creating an aligned partnership with brands that cater to your social media niche and audience interests is a strategic opportunity to market and advertise products. This is a particularly smart avenue for making money on social media because you have a lot of freedom to create ads for businesses in an engaging, viewer-focused way.

A successful way that YouTuber Rosanna Pansino works with brands is to incorporate sponsored content into an engaging sponsorship-related video. In the YouTube video”6 EASY Mother’s Day recipes that mom will love!“, Pansino begins the video by introducing himself, then informing viewers within the first 30 seconds that the video is sponsored by Walmart. In this baking video, Pansino links baking content to sponsorship by including ingredients from Walmart and explaining why she loves their products.

Pansino follows a very successful format for branded videos on YouTube, as many social media marketers aim to engage their audience within the first few seconds of the video so that their video is delivered to users through YouTube’s algorithm.

Use affiliate links

Monetize your social media content by creating an affiliate network. Consider using platforms such as Skim Links Where LikeToKnow in order to earn money from the links your subscribers click on. As there are many affiliate network sites for different brands, be sure to apply to networks that feature brands that match you and your audience.

For example, social media influencer Ali Fedotowski links her LikeToKnowIt Account in his Instagram bio. By clicking on this link, her followers can easily buy her outfits, makeup products, home decor, and kitchen appliances. All products featured on Fedotowsky’s LikeToKnowIt include the “commissionable links” statement so its subscribers know it’s backed by their purchases.

Sell ​​your own products

Make your social media appealing by offering products and exclusives that your followers won’t be able to find anywhere else. If you’re a skincare critic, consider launching your own skincare line; or, if you’re a French teacher, consider selling language learning guides or creating an app to help people learn the language.

“Where people have done well on social media is connecting their audience and their niche to a product you offer,” Zigmont said. “This can include things like books, coaching, services, your products and more. In this case, social media becomes a marketing tool as part of a larger financial plan. When you offer a product or a service, you can be successful with a small social media presence.

Produce exclusive content

You can become a sought-after social media creator by creating an exclusive paid subscription option. For subscribers who want the inside scoop, you can offer a monthly subscription for a small fee. Platforms that are well suited for creating a subscription package with more content include YouTube, Twitch, Twitter, and Patreon.

An example of a successful influencer on Patreon is Rob Swift, a world-class guitarist who offers weekly lessons in technique, classical songs and music theory. For $2 a month, members can get general access to Swift’s Patreon streams, popular YouTube guitar lessons, and direct communication with him. Swift then offers three additional tiers for those looking for early access, her original recordings, additional lessons, and study materials.

Create Goods

Similar to opening an Etsy shop, you can turn your social media into your own store and sell t-shirts, hoodies, stickers, and other products.

You can design custom products on websites such as tea grinder Where Shopify to test your ideas and create unique designs that suit the tastes of your audience. These websites are great for new sellers because you can upload your ideas, and they’ll take care of the printing and shipping for you.

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