NEW YORK, 08 Feb. 2022 (GLOBE NEWSWIRE) — Patron beauties, a global women-led initiative that creates opportunities for girls and women through cutting-edge collaborations, today announced a partnership with 5th group of elementsa global impact consultancy that exists to prove the thesis that brands can perform better by doing more good.
Boss Beauties’ partnership with 5th Element Group is part of a larger initiative to unveil its bespoke NFT art collection of women leaders at the United Nations on March 8, 2022. The NFT art collection, titled Boss Beauty Role Models, celebrates important women throughout history and modern women who are breaking glass ceilings today.
5th Element Group works directly with the United Nations Office of Partnerships to connect the public, private and non-profit sectors to achieve the 17 United Nations Sustainable Development Goals. Launched at the United Nations on International Women’s Day 2018, 5th Element Group pledged to support pioneering women in tech in the web3 space. Four years later, Boss Beauties and 5th Element Group are taking this mission to the next level in the name of Sustainable Development Goal 5: Gender Equality.
“Boss Beauties is dedicated to making programs for women and girls as broad as possible,” said Lisa Mayer, Founder and CEO of Boss Beauties. “This partnership with 5th Element Group gives us access to an extensive network that will help us deepen our relationships with world leaders and the United Nations to pursue our shared goal of empowering women and girls around the world.”
“Knowing that 5th’s long-term relationship with the United Nations can help Boss Beauties with such an important initiative related to SDG 5 makes us incredibly excited,” said Scott Lewis, Managing Partner at 5th Element Group and Liaison Officer with the United Nations Office for Partnerships. “Our leaders and our global advisory network are all united in a common goal: to help the world’s most visionary brands – including new powerhouse brands like Boss Beauties – inspire and create a better world.”
Boss Beauties will become the first NFT ever presented at the United Nations. The collection will be auctioned on OpenSea, with a percentage of sales going to the Boss Beauties Scholarship Fund.
“Boss Beauties is emblematic of women-led businesses that will redefine the way we pursue and achieve the Sustainable Development Goals, in part by changing our perspective of the planet we all call home,” said the former astronaut from NASA Ron Garan, Jr., who is a founding partner of 5th Element.
About Boss Beauties
A global initiative led by women, Boss Beauties creates opportunities for girls and women through cutting-edge collaborations that empower those at the forefront of technology, leadership and creativity. Boss Beauties is an extension of My Social Canvas, a company founded by Lisa Mayer, who for ten years has been on a mission to equip the next generation of women through mentorship and scholarship. They have built a global community of Gen Z women in the United States and 15 countries around the world. Apple and Verizon have participated in their work, along with inspirational female mentors ranging from Olympians to fashion and entertainment leaders, including Harper’s BAZAAR, Rebecca Minkoff, and more. For more information, please visit www.bossbeauties.com.
About 5th Element Group
5th Element Group PBC is a global impact consultancy. 5th Element has earned a global reputation for creating unprecedented partnerships that grow businesses, attract top talent, and positively impact society and the environment. Working in partnership with leading brands and some of the most respected nonprofits, Team 5 is focused on proving the thesis that brands can perform better by doing more good. www.5thelement.group.
Renee Rossi [email protected]
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